Wargaming Tradecraft: YouTube




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The GSW Sword 'n' Steele Takedown

Green Stuff World
vs Vallejo
vs Sword 'n' Steele


I shared this on Facebook and wanted to save these ramblings on my website as well, so here we are. 
(All relevant links will be posted at the end)


Going to jump in here because as people are wondering what's up, there's a bunch of person view tainted misinformation circling. SO, rumour control, then my own thoughts on the whole situation:

Basically:
OK, yeah, pretty close font usage.

  1. Vallejo released a new line of colour shift paint.
  2. Green Stuff World went after them because they claim ownership over both their brand, Chameleon, and the term "colorshift". (There was also a claim that some things had been copied, right down to font and packaging.)
  3. GSW won and Vallejo was forced to rebrand and they've gone with the name Shifters.
  4. People had already received the original product line and one such person, posted a review on her YouTube channel Sword 'n' Steele.
  5. Instead of reaching out to her, GSW asked their legal team to order takedowns of anyone displaying the infringing products. And they did. Full YouTube copyright strike and the ensuing demonetization.
  6. Sword 'n' Steele released a reaction video with shots of all her communication with GSW and a few other people are sharing images of their own communications with the GSW social media accounts.
  7. GSW has removed the strike against the channel but warned if it was posted again and still displayed the infringing imagery or says/uses the word "colorshift" then it'd get striked again.
  8. GSW and Vallejo have released statements and Sword 'n' Steele has rereleased her original video with a bunch of hilarious large [CENSORED] tags and audio of her saying "beep" instead of the brand "colorshift". (Or is she saying "colour shift" as a description? More on that later...)